SEO - Search Engine Optimization for Google and other Search engines
Search Engine Optimization is a very fast changing industry and we are always ahead of the curve.Today, an effective online presence is an integral part.Undoubtedly Google is the leader in search engines and others follow suit sooner or later, as the Google commands 80% of the world's internet search traffic. Majority of the people, be it students, research professionals, academicians, IT professionals, for that matter even home makers search Google for finding what they want through the website search results.
Thus it makes sense for a webmaster to concentrate the effort on developing and optimizing the website or portal for Google, to increase the traffic, thereby increasing visibility, brand value, leading to a critical online presence.
Google search results are the most valuable and most desired online property for a website owner. Coming on top of competition is a dream, which currently offers the edge over the competition and adds tremendous prestige value to the brand.
However, there is a thin line of difference between searching for particular keywords and appearing in the first rank or first page of Google and appearing first rank or first page for the most important keywords that people are searching for, respective to their domains.
This difference is the key to understanding how SEO works and how to make it work for your enterprise and your brand.
Most service providers of SEO services promise top position, top ranks search results, which is totally incorrect, as the father of search engines ‘Google’ Says, that NO ONE CAN GUARANTEE a #1 ranking in Google.
Reason: technologies change every moment, competition is so stiff that everyone is vying for the same position, and search engines too are evolving every moment to weed out unethical practices used by companies promising top ranks in search results. World IT Lab completes agrees with Google and our mantra for success is under promise and over deliver.
Every bit of energy and wisdom will be utilized to make your website search engine friendly, that will make your website useful to the visitor, who is looking for right information, quality products and services. That is when the match will happen and the visitor will be converted into a customer.
Our approach is to make your website/portal easy to understand both for humans and for the search engines(software`s), as a search engine is software whose primary objective is to give a visitor the best information available, by crawling millions of pages and then showing results that are closest or apt for your search requests.
Google says "If you are thinking about hiring an SEO, the earlier the better. A great time to hire is when you are considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site."
Google recommends you to ask the following questions before employing a SEO company.
We have pre-empted the same and here are our answers….
Q1. Can you show me examples of your previous work and share some success stories?
Answer: Definitely. We have a good number of websites, which get into top search results for many keywords that are domain/business specific.
For example: if you search for "Mahindra Scorpio", you can see www.carsinindia.com show up in the first page in Google.
For example: If you search for "Indian software company", you can find World IT Lab in the first page in Google, which is a fantastic result, given the fact that there are hundreds of thousands on software companies in India and overseas that are competing for the same keywords.
For example: if you search "Indian Stock Market" in most of the search engines, our websites www.indianstockmarket.net and www.mumbaibull.com come in first page.
Similarly we can present with at least another hundred search terms for different websites/portals.
Q2. Do you follow the Google Webmaster Guidelines?
Answer: YES, 100%.
Google is our starting point, as Google commands 80% of the worlds internet search engine traffic.
We adopt the Google guidelines and also have our proprietory methods, processes to enhance your website/portal visibility.
Q3. Do you offer any online marketing services or advice to complement your organic search business?
Answer: Yes. Search engine optimization is a long term plan. For short term traffic we do organize/advice parallel activities like PPC campaigns, email marketing, Viral marketing etc.,
Our 360 degree approach to web marketing is the key differentiator, which has won many clients and have created many success stories.
Q4. What kind of results do you expect to see, and in what timeframe? How do you measure your success?
Answer: Generally the success is based on traffic driven to the website.
Results are measured based on the website/page ranks, traffic and also the kind of traffic that is driven to your website.You can get a lot of traffic, but they may never translate into business.
We basically aim for targeted traffic. We will never say you will be first or will be in first page for any particular search term (keyword). We will optimize the website so that many related keywords bring you good traffic over time. Usually timeframe starts from 3 to 6 months. But much will depend on individual websites/portals.
Q5. What is your experience in my industry?
Answer: Our core competence lies in the understanding of various domains and the way businesses compete.Our creative strategy team conducts research and analysis, leading to the preparation of a rationale for the business and then a keyword list associated with the business, or the potential business that you are expecting, based on which the website or portal will be optimized.
We have been actively involved in this industry from last 6 years.
Q6. What is your experience in my country/city?
Answer: We have a diverse experience spanning various countries and cultures.
Depending on the nature of work and requirement, we conduct research and develop the materials, resources required to commence the project. We have a diverse network of professional advisors on board, spanning across the globe to provide insight into the business, culture, customer expectation in specific geographies, etc., which is essential to any project.
Q7. What is your experience developing international sites?
Answer: We have been working for quite a few international clients on Internet related projects from last 6 years, including some of the most popular brands.
Now with the confidence from our SEO success stories, we are soliciting more enquiries for similar projects, in much larger scale.
Q8. What are your most important SEO techniques?
Answer: Most of the answers have been listed already. Further details can be discussed in person, upon project confirmation.
Q9. How long have you been in business?
Answer: 6 years.
Q10. How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
Answer: We are very much reachable via all major communication channels like email, phone, chat etc. We will share 90%+ information with the client. Some of it is proprietary techniques, which cannot be revealed.
We appreciate your business and commit a 360 degree approach to web marketing, enabling excellent targeted traffic from search engines. The budget starts from USD 1000/month for a minimum period of 12 months.